First Cuban American in NHL takes proactive approach to grow game in Dallas
Al Montoya said the NHL can't take a "Field of Dreams" approach when it comes to attracting Hispanic fans.
"You can't rest on 'If you build It, they will come,'" said Montoya, a former goalie who was the first Cuban American player in the NHL. "We need to go into these communities instead of us relying on having such a fantastic game and expecting them just to show up."
Which is why Montoya found himself at a soccer game at the Cotton Bowl in Dallas on a sweltering Sunday afternoon recently.
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